Do you need a tent to be comfortable and stylish with this summer at all the music festivals you’re attending? Or do you need a survival kit for the next time you camp out for some Kanyeezys a week in advance? Well say no more, the 55DSL x Dim Mak Records x Ferrino Survival Kit is here at your service. This collaboration between Dim Mak, the Los Angeles based record label and lifestyle brand, and Italian tent manufacturer Ferrino is a must have. The packaging behind the tent was designed by Turbokrapfen of Dim Mak and the kit includes a Dim Mak compilation CD as well as a 55DSL T shirt.
I should get one of these kits for my backyard escapades in University City.
The tent project will be launched worldwide via the 55DSL press offices, 55DSL.com, and will be at the centre of all in-store promotions and musical events this summer 2009 and will finally hit the stores in June 2009. It will soon be a must-have!
55DSL was born in 1994 as spin off of the Diesel group. Driven by the action sports arena, it has evolved to become a streetwear brand influenced by graphic design, urban culture and music. 55DSL is a young and dynamic company distributed worldwide with a strong presence in Japan, Italy, UK, Benelux and USA.
About Dim Mak
Dim Mak is an integrated lifestyle brand dedicated to delivering cutting edge culture via music, fashion, radio, live events and the digital domain throughout the world. The cornerstone of Dim Mak is Dim Mak Records an independent record label founded by Steve Aoki, headquartered in Los Angeles and distributed by Fontana Distribution (Universal) via a joint venture with Downtown Music. Dim Mak releases include MSTRKRFT, The Bloody Beetroots, All Leather, Machines Don’t Care, Bloc Party, The Kills, The Rakes, The Deadly Syndrome, The Willowz, Mystery Jets, Whitey and more.
FERRINO was founded in 1870 in Turin,Italy. They have been constructing tents, backpacks, sleeping bags and accessories for those who love living the outdoors with passion, craftsmanship and technology. This company with great traditions have contributed to the birth of modern mountaineering and walked alongside all types of travellers. They never stop exploring and developing high tech products that climb unreachable peaks. Ferrino has obtained Uni Iso 9001 certification for its quality system in design, production, sales and marketing. Ferrino is also specialized in field equipment for emergency situations. They are suppliers of the United Nations, Caritas, Civil Protection, The National Alpine Rescue Squad and leading humanitarian organisations that operate throughout the world. Furthermore, the company ‘s commitment to the promotion of Responsible Tourism has allowed Ferrino to become a member of AITR and EOG, two of the foremost organizations involved in spreading the word about the principles of responsible tourism among travellers.