There was quite a stir in the comments section of the original post about the marketing campaign for Nike’s Blue Lobster Dunk SBs. Many of you called it a hoax and knew right what the Concepts store was up to. There were a few of you who thought that there were Blue Lobster actually attacking people in the New England Bay, well the news of the shoe’s release should certainly put you at ease. Not only was this another clever Nike marketing campaign, but the shoes will be released next Saturday June 20th at Concepts in Cambridge, MA. BEWARE of the Blue Lobster!!!
Here’s the scoop:
This time around, it’s dangerous! The Blue Lobster sneaker will be bagged, tagged and sealed in a HAZMAT foam container. Each pair will be joined by an official Nike SB tee shirt, hang tag and lace lock. The first 200 pairs will come with 1 of 2 Concepts x Alien Workshop skate decks. The Concepts x Nike SB “Blue Lobster” Dunk Low Premium will be released on June 20, 2009 and are priced at $250.00 USD. Concepts will also be raffling off a pair of the original Lobster from 2008 during the line-up. Raffle tickets will be sold for $10 each and the drawing will be held immediately following the release.