Ucon “The Deep Search”

German brand Ucon and their inspirations derived from the oceanic exploration work of Jacques Cousteau formed the basis of their latest spot, “The Deep Search”. Equating the search for ocean wildlife with that of finding the perfect garment, we see a creative concept which involves apparel taking on the role of unknown aquatic life looking to be discovered.

© extremeugene for Hypebeast, 2009. |
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