New Balance is proudly continuing its tradition of sneaker craftsmanship with a celebration of the 99X Series in 2009. Since its inception in 1982, with the launch of the first silhouette in the 99X Series, the M990, the 99X Series has set the global standard for sneaker design and technology. Indeed, as New Balance’s premium running shoe, the prestigious 99X Series has successfully established itself as iconic footwear for sports enthusiasts, from the 1980s to today’s contemporary style-conscious runners alike. Blending an ideal running posture with superb comfort, the early 99X models proudly bore the label “Made in USA”. To date, the 99X Series has blazed a trail for athletes and sneaker lovers worldwide, combining imaginative and innovative design with cutting-edge shoe technology with craftsmanship and heritage history backing it up. In 2009, the 99X Series continues to be assembled using the company’s 103 years of shoe-making experience, further enriched with a series of 99X celebrations throughout the year.
A special launch event will be taking place on September 1st in Singapore to commemorate the 99X Series and also unveils a very special new project to celebrate the 99X Series. Stay tuned for more info!