Tokyo meets NYC: A Conversation with jeffstaple and Hiroshi Fujiwara

jeffstaple hiroshi fujiwara conversation 1 Tokyo meets NYC: A Conversation with jeffstaple and Hiroshi Fujiwara

Occupying opposite parts of the globe, the names jeffstaple of Staple Design and Hiroshi Fujiwara of fragment design both evoke thoughts of respect, innovation and creativity. Through a relationship that began in the late 90s and eventually blossomed into a full-fledged friendship, both jeffstaple and Hiroshi Fujiwara have continually pushed the envelope amidst a growing and ultimately extremely saturated product market. Despite the relationship these two influencers posses, their work together has been sparse occupying only a handful of team-ups, that was until the two came together to form the cornerstones of Burton’s advanced diffusion line, iDiom. In a conversation involving both personalities earlier this year in Tokyo, we get a chance to speak candidly between the two and get a better understanding of how their relationship has played out over the years.

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