The 700 Level from Andreas von Scheele on Vimeo.

We covered the Ubiq x Puma 700 Level collection last week and here is a video showing a brief history of the 700 Level and the fans who made it popular.

Sneaker lovers and sport enthusiasts have so much in common. Both have an innate streak of crazy. Both know that sometimes they have to patiently wait for the things they want most – limited editions, championship titles, etc. But most importantly, both understand that the colors they paint on their faces and the kicks they put on their feet define who they are.

For these reasons, PUMA teamed up with Philadelphia sneaker collector boutique UBIQ. Located in center city, UBIQ sits at the heart of a sport-crazed culture – where brotherly love is more like sibling rivalry and fans have souls made of steel.