UNDRCRWN “I Used to Love Her Tee”

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UNDRCRWN just released this “I Used To Love Her” which plays on the good old “I Love NY” Milton Glaser design and features the infamous Common Lyric/Song.  Available now at UndrCrwn.

Here is a little design history lesson for those who don’t know who Milton Glaser is.

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene’s advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon has become a major influencer in Streetwear designs today.

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