This might be the most innovative Hip hop album packaging to ever be released.
Freeway and Jake One are dropping their The Stimulus Package collaboration on February 16, 2010, and….yours truly will be hosting the record release concert at the Highline Ballroom on Feb. 16 as well. (cop tickets!)
But we also got first peek at the next level CD-packaging that Rhymesayers Records and Ego Trip designer Brent Rollins put together. Ok, I’m completely biased because I adore Brent, he’s an old friend, and he did an amazing job designing my “Bling: Hip Hop’s Crown Jewels” book a few years back. But just look at the detail on the Stimulus Package package…the dollars, the worn out wallet, the credit cards that let you download Jake One’s instrumentals…this is an instant hip hop collectible. Is this the best album packaging you’ve ever seen?
It just makes alot of sense to me–when fewer people are buying CDs, create something valuable beyond the digital information burned onto it. Fetishize it!