Nike also worked with So Me for the Nike Sportswear Kits with So Me working on the France team kit. So Me, nee Bertrand De Langeron, is the art director of Ed Banger records, and has been a designer for Cool Cats. Since 2003, his album art and music videos have come to embody the eclectic world of Ed Rec, adding complimentary visuals to their innovative sounds. The colorful mascot and crest feature a simple character that’s a parody of the stereotypical Frenchman – complete with a tilted beret and manicured moustache. The pattern lining the hoodie on the AW77 is a brick-like repeat in vibrating red, blue and black and the hand-written font features rounded edges, adding to the kit’s playful vibe. Just like the other team kits, this one also consists of apparel, as well as the Air Rejuven8 Mid, Dunk High AC and the Air Max BW Gen II.
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