The Old Spice Commercial: The Making of…

We spoke of this commercial on the Power Rankings and now we have a video of how the commercial was made. Do you know that the whole commercial was shot in a single shot with no special effects. Amazing. Leo Laporte interviewed Craig Allen and Eric Kallman of Wieden + Kennedy and found out how Old Spice “The Man Your Man Could Smell Like”was made.” The commercial was a one shot on a 3 day shoot and involved building half a boat on the beach at the waters edge, having a shower set that gets crane lifted away, and  a mechanism that rolls the actor onto a real horse! The only CG stuff was they painted out the device. And Ladies, the actors name is Isaiah Mustafa if you are trying to stalk him.

Source: NotCot