In an effort to secure the food supplies desperately needed to alleviate the suffering in Haiti, leading area urban lifestyle retailer VILLA continues to run its “Fill Up the VILLA Food Truck” campaign, February 15 – March 1. Partnering with Convoy of Hope, the Haitian Professionals of Philadelphia and the American Red Cross, leading Philadelphia urban lifestyle retailer VILLA has committed itself to filling up a truck (53 Feet) that will transport food to Haiti, by soliciting canned goods from customers and city residents alike. The van cannot leave until it is completely full; with the “Fill Up the VILLAFood Truck” campaign, Philadelphia has less than 2 weeks to stop in to any VILLA store location and bring a can or 5 – all with the purpose of helping Haiti!
With hundreds of thousands still affected by the devastating earthquakes in Haiti, people around the world are searching for opportunities to make a meaningful contribution. VILLA is committed to galvanizing the Philadelphia area to take this leadership role in the rebuilding efforts. The ultimate act of service for Haitian victims is providing supplies and funding for disaster relief. In addition to canned goods, VILLA is asking that each customer donate at least $1 to relief efforts. To date, $4000 has been raised. All donations are given to the International Red Cross, via the American Red Cross. IRC will retain the donation and spend the money appropriately on deploying personnel, providing relief supplies and direct financial assistance. The Red Cross takes full responsibility of donations and all money contributed to us will be used solely by our organization.
As it relates to food, VILLA is in need of the following:
· Ready to Eat Canned Goods – ravioli, spaghetti, soups & etc.
· Dry Foods – cereal, protein bars, granola bars, crackers, pasta, rice & etc.
· Shelf Stable Drinks – bottled water, Gatorade, PowerAde, juice boxes & etc.
Individuals can drop off food to any VILLA location in Pennsylvania (with the exception of Pittsburgh), Delaware and New Jersey. Monetary donations can be made at any VILLA Location in Pennsylvania, Delaware, New Jersey, and Cleveland. Store locations can be found by visiting www.ruvilla.com/main/storelocator.
VILLA’s “Fill Up the VILLA Food Truck” is part of its Join the Movement (JTM) campaign, the purpose of which is to revitalize urban communities with economic empowerment, educational opportunities, and exposure to multi-cultural experiences, heroes, and other inspirational figures. With Join the Movement, VILLA partners with schools, local government leaders, and community groups to create opportunities for community service, education initiatives, anti-violence programs and economic investment. In addition, through VILLA teen centers, school tours, and in-store events, VILLA is able to connect leaders and heroes to communities and provide examples for success.JTM focuses on three key areas: 1) Education; 2) Empowerment; and 3) Exposure. With “Fill Up the VILLA Food Truck”, VILLA is reaching back into the community it serves to encourage each individual to assist Haitian communities riddled with devastation.
Philadelphia has less than 2 weeks to help “Fill Up the VILLA Food Truck”! Who will help us get there?
For more information on VILLA’s Haiti Relief efforts, visit www.ruvilla.com.