Jay Electronica – NME Magazine Photoshoot (Video)


Here we take a look at Jay Electronica at his NME magazine photosshoot as well as another video where he discusses his Tibetan pendant.

After an extended tenure of unconventional releases and collaborations -including a rapscape pieced together from snippets of the film ‘Eternal Sunshine Of The Spotless Mind’- he’s risen as arguably the most sought-after underground rapper on the planet, after Gucci Mane, perhaps. After many -including his missus Erykah Badu- had speculated that he may never release a normal album, he looks set to prove them wrong, with an upcoming long-player on the Decon label.

… We did a shoot with him for next week’s lead Radar feature in the mag (out next Wednesday!). Here’s an insight into the glamorous world of hip hop photography. Jay was a bit confused about his and the photographer’s respective roles at the shoot.

After the shoot he talked to us about his lovely pendant. – NME