The Velour story started back in 1997 when Per Andersson rummaged through the store of his grandmother’s old ready-to-wear, which closed in the mid-eighties, after 50 years of business. He decided to make use of this asset and opened Nostalgi with a couple of friends. The shop sold the dead stock clothes together with re-makes, art, design and became a forum for the Gothenburg independent scene. Nostalgi’s creative customers inspired the Velour team to, in 2002 take the step towards designing their own clothes; and the first collection was launched in 2005. Velour’s nerve springs out of their history, eclectic inspiration and their values.