May 22, 2010 – Auf Philadelphia and Fresh Melt Water sponsored an event on Saturday to kick off the opening of the Auf Pop Up Shop at the Fresh Melt Water Boutique located in the Piazza in Northern Liberties. The atmosphere was very laid back with free beer and water ice flowing. What more could you ask for? Music was supplied by DJ sets from ENYMD, Mike Fire, and Uncle Ron. Live band “Akilles” also performed a few jams, which brought in an outside crowd of listeners from the Piazza. The shop features standout collaboration tees from CFBxAUFxEXIT, AUFxBABYLON CARTEL, and AUFxFMW. 5$ from the sale of each collab tee was donated to the Philadelphia Student Union. Local luminaries like Gianni Lee (Babylon Cartel), Tayyib Smith (Little Giant Media/ 215 Magazine), and the AnmlHse crew were all in attendance. The event lasted all day long and concluded with an after party at PYT’s with DJ Sammy Slice. Another successful event for the crew over at FreshMeltWater. They’ve once again managed to unify noteworthy brands in the city of brotherly love. Philadelphia based brands such as Auf, FreshMeltWater, ANML HSE, Radlands, The Fates, and Babylon Crtl will be available at the FMW shop for the next two weeks.
Pictures and video provided by Coup De La. Make sure you are following @coupdela on twitter!