A.P.C. | The Butler Worn-Out Series

This is very ingenious from A.P.C. The French label just wrote a post:  

“People who prefer their denim unwashed can return their used A.P.C. jeans, in trade for a new pair at half price. The trousers thusly recovered will be marked with the initials of the person who broke them in, washed suitably, repaired as necessary, ironed and then resold”.

It gives those who like their jeans already broken in, a chance to pick up well worn jeans. I wonder if this will become a trend or stay exclusive to A.P.C.

www.apcjournal.fr