Prada 2010 Fall/Winter Collection Fantasy Lookbook


Prada creates a Fantasy lookbook for their 2010 Fall/Winter collection. This lookbook was created by the same team behind the last fantasy lookbook, with art direction and artwork from OMA (Alexander Reichert & Fausto Fantinuoli) and photography from Phil Meech. The goal where was to create something that redefined the look book format. The lookbook highlights the labels Fall/Winter collection even though some more is desired on the execution end.