The long awaited video for The Roots “The Fire” featuring John Legend finally drops. The video is directed by acclaimed director Rik Cordero. Make sure you get the The Roots LP, How I Got Over, as it is in stores now.
“The Fire” chronicles a post-apocalyptic death march set in 1945 during the final stages of World War II in Europe. After a cataclysmic event renders the war futile, a paramilitary splinter group — led by a Kurtz-like figure known as The Commodore — forces the transfer of young men who will be used as labor…and food. The last survivor of the march receives a mysterious White Box which holds the key to survival. – Rik
This video is a cinematic masterpiece and is unlike something seen for most music videos. Of course, this is not unexpected from The Roots as they have always pushed the envelope with their music videos (Remember “What they do” or “You Got me” ?). Check out this video and give us your thoughts below.