Freshjive Spring 2011 Collection

Freshjive takes a new approach for Spring 2011 unlike what they have undertaken in the past.  The brand goes in the direction of more menswear  and high fashion as opposed to their former streetwear driven items.  “Bringing in creative director Mark Wiesmayr, who has worked with Tsubi, Urban Outfitters and Blue Blood, Freshjive is stepping away from its street wear roots, in the direction of a more men’s, designer-contemporary line while maintaining its street culture sensibility… Choosing to move forward without visible name branding, the new Freshjive has a focus on rustic modernism, in both texture and form, celebrating the masculine relationship between avant-garde design and heritage aesthetics.”

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