The Procession is about becoming a part of a movement of people daring to be themselves.
Individually pushing boundaries, and collectively inspiring others to do the same. It’s pretty simple. Do what you love and keep doing it. Others will not only feel your passion, but be moved by it. Explore below, go behind the scenes and see what inspires you.
Converse brought together icons of our past, present and future who are individually pushing boundaries and inspiring others to do the same. Jim Jones, Dr. J and Skate make appearances in this spot making its rounds on tv shows including Family Guy. They created a collection of Star Chevron product that embodies their spirit and a ‘do what you love and keep doing it’ attitude. Learn more about the people and products that make up this moment in the history of sport, music and style by visiting Converse.com. The spot is directed by Antoine Fuqua who is known for numerous music videos and the acclaimed movie, Training Day.