Self Edge 2010 “Zero Half Measures” Lookbook

Self Edge is widely recognized as one of the premier denim specialists in North America. They recently just released a new lookbook for 2010, titled “Zero Half Measures”.   The Lookbook takes an interesteng look at their 2010 products in a very American motoring culture theme. The lookbook features special appearances by the legendary Max Schaaf of 4Q Conditioning, Dave Tanimura of Chili Dog Customs, Chase Elmore of County and Sons Hauling, Inc., and Jason Pierotti of The Rodder’s Journal with photography by Clay Gardner.