EA Sports is pulling out all the stops for NBA Elite 2011. They have even gone as far as to release a special colorway of the games cover boy Kevin Durant for his signature Nike Zoom KD 111 sneaker. Many will attribute the release of the sneaker due to Kevin’s phenomenal regular season where he took home the NBA scoring title. Or maybe it can be attributed to his great play in the first round of the NBA playoffs which resulted in a game 7 with the eventual Los Angeles Lakers. It can also be attributed to leading Team USA to Gold medal glory in the FIBA World Championship. However, I think the release of this sneaker solely has to do with pumping up sales for NBA Elite ’11 which unlike other EA sports releases, lags behind its competitors. EA Sports to step up the game play in NBA Elite to make it on par with other basketball video games on the market. Having marquee athletes and artists associated with the game will not lead us to get the game. The Nike Zoom KD III x NBA Elite ’11 sneaker features a clear outsole and Thunder inspired accents finish off this special KD.