Air Jordan continues to innovate with each sneaker release and 2011 is no different. 2011 also happens to be the Year of the Rabbit within the Chinese Zodiac calendar, which is significant to Michael Jordan. He was born in the Year of the Rabbit and those born under the “Rabbit” sign are articulate, talented and ambitious. They are admired and trusted.
Here is a look at the Air Jordan 2011 “Year of the Rabbit” which comes in colors of red and gold to continue the tradition of Chinese New Year gifts often come in a red and gold envelope or packet. The entire front box graphic is made up of Chinese New Year elements that have been modified with subtle Jordan touches. The border contains stylized cherry blossom petals that are constructed out of the word “air”, and the inner border contains a repeating “23” pattern. Four Chinese characters on the box can be roughly translated to mean “say goodbye to the past and welcome the future”.
The shoe itself rocks a white/metallic gold-varsity red-wolf grey colorway that brings in the red and gold of the Chinese New Year. In Chinese culture, red symbolizes good luck and fortune, while gold is the color of wealth. Gold specs throughout the translucent sole and a red Jumpman tie the Chinese New Year theme to the bottom of the shoe. Of course, the grey upper on these kicks represent the rabbit itself.
This shoe will launch in China on February 3, and will be available in the U.S. at House of Hoops and Nikestore.