Woolrich Woolen Mills 2011 Fall/Winter Video by Jake Davis

Jake Davis lends his creative hand and eye to our friends at Woolrich for this masterful Fall/Winter preview video. The short film shows a lovely fall/winter mood in which the new Woolrich winter styles are presented.

“Woolrich has been an amazing client to direct films for. They’ve given me complete creative liberty. This is the second season now that I’ve directed their campaign. For this upcoming Fall it was about highlighting their strongest pieces in the most subtle way. We flew to Tuscany, Italy for the shoot and there were so many beautiful locations. We stayed in a remote villa for a few days to get a feel for the land. The film is very visual. In Tuscany you can pretty much point the camera anywhere and it’s going to look amazing. Nature, expression, moments… That’s what I tried to capture.”

Source: Tenue de Nimes