Frank Leder’s Fall 2011 collection has arrived at South Willard. The collection is a well produced collection entirely made in Germany with with great attention to details and workmanship, using mainly fabrics from German companies. Traditional German fabrics are being sourced, like Deutschleder or Schladminger, which have become signature pieces. The buttons Leder uses on his garments are mainly vintage, antique buttons from the 1920/30’s. The collection features an assortment of shirts, accessories and scarfs. There are also are very well made cardigans and jackets in the assortment.
Frank Leder studied at Central Saint Martins College of Art and Design in London, where he was awarded an MA with distinction. He developed his brand while still in College, establishing himself in London with forward thinking Fashion Shows as well as contributing as Art Director and Stylist to Fashion Magazines like i-D and Sleazenation. Through these works, Leder dealt with his position in the fashion industry in an intellectual way. His work often breaks with the idea of a traditional method of presentation by proposing a different viewpoint. Showing from 2000 to 2002 at London Fashion Week, he switched to the Mens Fashion Week in Paris, after moving 2002 to Berlin. 2002 Frank Leder was awarded the Deutsche Bank Pyramid Award in England.
The Leitmotiv of Frank Leders work is an authentic and concise expression of German culture and history. All collections have a strong concept, clear vision and integration of German cultural elements, often creating a whole storyline around collections, which work on different levels of perception. His clothes function on a surface level but also invite you to take a closer look. The garments are rooted in German history, using references from workwear to traditional mens tailoring, but combining those images with contemporary cuts and unusual, but accessible and interesting ideas, making them essentially modern in their wearability and approach. Themes of his collections deal with the course of life of his father, traditional German societies like fighting students and small town firemen brigades, German workmen people like miners, bakers and butchers, military themes like submarine men or Germanys colonial past. In combining a mischievous curiosity with a nod to tradition and a healthy sense of humour, Leder has created his very own niche in contemporary fashion.
For creating his visual universe, Leder is mainly working together with German photographer Gregor Hohenberg. Whether staging a show for the blind or inviting buyers and press to view his collection in his father’s hometown in bohemia, he has made it clear that he will play the game with his own rules in a way he feels comfortable with.