EA x adidas Originals Need for Speed: The Run Collaboration


adidas Originals and Electronic Arts Inc. have teamed up to release a special iconic Superstar sneaker for the latest in the Need for Speed™ series The Run. The game will even feature the sneaker and exclusive apparel will be released to celebrate this partnership. To celebrate the release, Chicago, San Francisco and New York City will hold special release parties to allow fans exclusive access to the limited edition Need for Speed™ The Run adidas Originals product and video game.

Check out the flyer below to find out how you can attend the Chicago event on Wednesday, October 12th.  Leading up to the launch event the Originals store will release 50 pairs of limited edition Top X sneakers starting today. The first 10 to purchase a pair will receive a ticket to the exclusive event, headlined by DJ Neill Armstrong and Kids These Days.

San Francisco will hold its launch event on October 27th at the adidas store in San Francisco. Limited edition X-Top’s will go on sale Saturday, October 22nd and the first 20 to purchase a pair will gain access to the San Francisco event – headlined by DJ Mick Boogie.

It all culminates in New York on November 15th to celebrate the game’s official launch.