10. Deep took their style and company to a whole new level with the release of the lookbook for their holiday 2011 collection. There are some familiar styles here, but they are all doctored up with some pretty extreme details. Take the Division jacket for example, it’s on trend with its varsity appeal; however, its camo print is not something that’s common place with the traditional aspects of the jacket. For this shoot 10. Deep gathered a small group of friends – including Philly’s OCD, Skotch Davis and 40 Oz Van – to both model the collection and discuss their own views on fate and chance in a series of short videos.
Don’t sleep. Winner takes all. Life lived to its fullest often requires a degree of risk taking. Some play it safe while others play recklessly for rewards big and small, or simply for the thrill of it. The garments in our Holiday collection loosely address this idea in the realms of sport, style, sex and battle.
The first delivery of the collection will be available online for purchase on Thursday, November 17th, and at retailers by this coming weekend.
See the Entire Look book here on 10.Deep