On Thursday October 27th, the adidas Originals Store in San Francisco kick started the adidas Originals Need for Speed: The Run collaboration. The event was the last of two events in Chicago and San Francisco, celebrating the collaboration and release of the limited edition Need for Speed: The Run Top X shoe. Only 100 pairs of the Need for Speed The Run Top X are ever being created and there were 50 pairs of shoes available to fans at the each event.
Media and fans at the events got special access to the shoes and were able to get an early hands-on with Need for Speed: The Run. Some of the hottest cars from Need for Speed: The Run were on show, including one of the only Lamborghini Aventador LP 700-4’s in North America. At both events there was a live street art installation from “Mull Crew” and guests were treated to exceptional performances by DJ Neil Armstrong, DJ Mick Boogie and Chicago’s own Kids These Days.
Need for Speed: The Run goes on sale across the North America on November 15th and in Europe on November 18th.