Ben Sherman’s Spring/Summer 2012 Collection is seen here in a very creative spread. The collection and campaign is inspired by the journey from Brighton to Tokyo, resulting in a contemporary take
on a Modernist Cruise Collection.
Ben Sherman continues to work with acclaimed British publication, Dazed & Confused, including Fashion Editor Robbie Spencer, and Photographer Ben Toms, to create a campaign exemplifying the tenets of the brand. Ben Sherman tracked down six inspiring gentlemen from across the globe to serve as the subjects of the spring/summer 2012 campaign. Selecting characters that embody the global lifestyle of today’s Modernists, Ben Sherman sourced artists and designers, academics and craftsmen. From US based gallerist and publisher, Anthony, to Moses, an apprentice umbrellas maker, the subjects were given free reign over the collection, styling themselves and mixing their favourite pieces with articles and accessories from their own wardrobes.
The entire campaign was shot in Miami, Florida in late 2011, due to the warmth, friendliness and sun soaked nature of the city. The imagery and characters will appear as a six page feature with Dazed and Confused’s March Fashion Issue, on sale in February 2012. The issue will be accompanied by an article and exclusive film on Dazed Digital, as well as giving a behind the scenes insight into the subjects and the collection itself. In the meantime, get a preview of the collection here on Uristocrat.
Dazed & Confused has been a go-to reference for style and culture since its explosive launch in London in 1991 by Jefferson Hack and renowned photographer Rankin. Quickly developing into a notoriously creative platform for new artists, musicians, designers, and filmmakers, and being widely known for its irreverent attitude, Dazed & Confused represented a new wave in the British press, bringing together figures from an assortment of fields and eras to produce extraordinary interviews and original artwork exclusively for the magazine.”
– From the 20 Years of Dazed & Confused exhibition at Somerset House