Nike has fully launched their 2012 campaign and it revolves around the theme “Make it Count.” As part of the campaign, Nike, opened a photography exhibition in East London featuring the work of acclaimed photographer Adam Hinton. The campaign highlights the various athletes in the Nike stable. Each photo features a portrait of the athlete with a “Make it Count” pledge from the featured athlete. The installation is open to the public at 1948 London, Shoreditch.
The campaign is a great blend of traditional advertising, digital and social media. Once again Nike pushes the envelope by creating a very integrated campaign. Check out the “Make It counts” commercial making its rounds around TV and the web below.