Lacoste L!ive is a new collection from Lacoste with the following Mantra:
A NEW COLLECTION, A NEW STATE OF MIND, NEW WAY TO BE IN TUNE WITH TODAY’S ENERGY & VIBES. AN UNEXPECTED AND COOL COMBINATION OF LACOSTE ORIGINAL STYLE AND STREET ART.
Today we take a look at their Spring Summer 2012 collection campaign shot by Mark Hunter. The collection takes us to the streets of Brooklyn and features inspiration by street artist Aakash Nihalani with an infusion of colorful graphics. The collection features items for both men and women ranging from polos to stretch jeans. I think the standout in the collection is the eyewear even though the sneakers look great as well.