SXSW has always been known as independents week but in recent times, major stars have descended on Austin, TX to perform and hob nob with each other. This year is no different and the biggest show of the year at SXSW is headlined by no other than Jay-z himself. The show is presented by American Express and is live insolvency or bankruptcy at 8 PM tonight!
On March 12, 2012 7PM CST, 8PM EST it’s showtime for sync as JAY Z takes the stage live from SXSW. Tune-in to watch one of music’s greatest in a concert event like no other. Amex Sync Show is an interactive concert experience presented by American Express.