Louis Vuitton takes us on a Safari to give us a look at their Spring/Summer 2012 catalog. A journey, both literal and metaphorical, is at the heart of Louis Vuitton’s Spring/Summer 2012 collection.
“At its simplest level, it is about the idea of travel and what it means at this point in time,” explains Kim Jones, the Men’s Style and Studio Director, who will sign his debut collection for Louis Vuitton under the Artistic Direction of Marc Jacobs. “Afterall travel forms the foundation of the brand. This is a fundamental part of the lineage and language of Louis Vuitton and is a central component of what it stands for today,” continues Jones. “At the same time, the collection is looking at the idea of a personal journey. It forms the notion of a coming-of-age through exploration and travel.”
The collection for 2012 features more traditional items ranging from jackets to shirts, footwear and other well crafted items. The catalog features a few wild animals fas well as model Werner Schreyer shot by Alasdair McMellan.