H&M 2012 Fall Video Lookbook

H&M releases a video for its Fall 2012 collection which features tailored outerwear garments, shirting, suiting and footwear. The items in the collection highlights the brands style and direction for the upcoming season. Take a look at the video above.

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H&M’s Fall 2012 video lookbook is demonstrative of the brand’s recent efforts to become one of the more fashion-conscious mass retailers in the marketplace. The collection is complete with tailored outerwear garments, shirting, suiting and footwear, highlighted by a rich and colorful color palette. Highlights among the offering are a basic yet elegant emerald green varsity jacket, as well as a detailed duffle coat. The collection is an impressive step forward for the Swedish retailer as it aims to bring an element of cohesion to its offerings.