YOTEL just announced its newest partnership with Strada Customs, a NYC brand known for offering customized “fixie” bikes. YOTEL prides itself on great hotel spaces and now launches its bike collection.
The collaboration between Strada Customs and YOTEL was formed to reflect the growing ’fixed gear’ cycling culture in Manhattan and surrounding boroughs. Curated by Stink Grenade Studios, Strada Customs partnered with YOTEL to build 6 co-branded bikes. Each bike features a customized seat made with suede fabric and contrast-colored stitching in a quilted pattern, that complements YOTEL’s iconic brand colored bikes in purple and green. Offering a fleet of bikes in various sizes, the co-branded “free-wheel” bicycles will be integrated into YOTEL as a free amenity offered to hotel guests this summer.
Later during the summer, Strada Customs will host a ride along event called, “Warm Nights & Sunny Days “ which will start at YOTEL and continue on a group ride through the city mapped out by the Strada Customs crew.
YOTEL was created by YO! founder Simon Woodroffe and YOTEL CEO Gerard Greene. Inspired by first class travel, they have translated the language of luxury airline travel and Japanese influence into a small but luxurious cabin. YOTEL’s first city centre location 2 blocks from Times Square at 10th Avenue and West 42nd Street features 669 stylish cabins. YOTEL New York is home to YOBOT, the world’s first robotic luggage concierge, and ‘FOUR’ with 20,000 sqft of flexible entertainment space with DJs on the weekends, and New York’s largest outdoor hotel terrace. YOTEL is currently operating also three terminal airport properties at London Heathrow, London Gatwick and Amsterdam Schiphol.
ABOUT STRADA CUSTOMS
Strada Customs was founded in April 2011 by Cory Ng and Tommy Leong and operates in NYC’s Chinatown. In less than a year, Strada Customs has grown exponentially with heavy local interests and with their user-friendly e-commerce program; they are now shipping customized Fixies all over the world. From the frame of their Fixies to accessories, Strada Customs manufactures everything and the Fixies are all hand built in their shop.
ABOUT STINK GRENADE STUDIOS
Stink Grenade Studios is a young and interactive studio that offers a wide array of services for digital platforms. Comprised of 3 young and creative personalities, SGS is well versed and experienced in working in tandem with larger agencies and brands. With a fresh and young out take, SGS has a unique understanding of what today’s young professional is attracted to and what will subside with them for a deep connection between the audience and the brand. It’s foundation originates from the street culture and lifestyle and operates as a hybrid organization between agency and production company, SGS can be a turn-key solution for just about anyone. Our ultimate mission is to bridge the gap between mainstream brands and the street culture and lifestyle while maintaining credibility for all parties.