Introducing Nike+ Basketball featuring LeBron James

On June 29th Nike will enter another era in sneaker technology with the release of the latest Nike+ gear, including a dedicated running shoe and a dedicated basketball shoe. The items in the collection come equipped with sensors that will interact with Nike+ iPhone Apps in order to report each and every one of your movements to them.

How do you measure greatness? NikeBasketball introduces technology that will enable you to see your game, in order to improve, like never before.

“Nike+ Basketball is a new experience connecting digitally enabled footwear with an interactive mobile application that together delivers revolutionary sport experience. First unveiled for running products in 2006, NIKE+ has grown into a community of seven million digitally connected athletes and is quickly expand with the recent launch of the Nike+ FuelBand, a wrist-based device designed to track everyday activity.

The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.

The technology in the experience utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.”

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