Louis Vuitton Core Values presents: Muhammad Ali – The Greatest Words

Some Stars Show You the Way.

In July 2012 Louis Vuitton will present a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (aka Mos Def) athttp://www.louisvuittonjourneys.com/the-greatest.

An athlete, artist, humanitarian, and outspoken political figure of unwavering integrity, Muhammad Ali changed the world around him and remains a figure of inspiration to millions.

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Hypebeast

Last week Louis Vuitton teased the fashion world with an image from its forthcoming campaign titled “Core Values,” which will pay homage to the transcending career of boxing icon Muhammad Ali. Today the renowned fashion house presents a supporting trailer that furnishes a few details to what we can expect from the unique campaign. Louis Vuitton has aligned with calligrapher Niels Shoe Meulman and lyricist Yasiin Bey to debut a dedicated digital experience celebrating the inspirational words of Muhammad Ali. As we all patiently await for what will surely be a wonderful retrospect, feel free to bookmark this page as it will continue to offer campaign specifics up until its release.