This summer, Vitamin Water has partnered with FADER to bring you “uncapped,” a nationwide concert series dedicated to bringing the best artists working in Hip-Hop, Electronic and Indie Rock and combining them in an unprecedented series of shows. fans should be prepared because each concert promises to be an exciting shuffle of sounds they couldn’t possibly contain.
The Vitamin Water x FADER series kicked off last week at the hollywood american legion in Los Angeles, with the unexpected pairing of r&b singer and songwriter the-dream and indie singer Zola Jesus. The audience of music fans and industry tastemakers also got a surprise performance by RICK ROSS, who was later joined by omarion (the duo recently released the collaborative track “let’s talk”). As if that wasn’t enough to get the audience moving, French Montana joined Rick Ross later on in the evening.
For those who were unable to make it out last week, not to worry. Exclusive content following each concert will be posted to the Vitamin Water YouTube channel following each concert throughout the summer. Here’s the official video of the surprise Rick Ross and Omarion performance that went down last week: www.youtube.com/
vitaminwater . The page will be loaded with more performance coverage, behind the scenes footage, artist interviews and interactive ways to re-live every show throughout the week.
Now through the end of september, fans are encouraged to subscribe to the Vitamin Water YouTube page to get the scoop on all things uncapped as the concert series continues to unfold. Vitamin Water (Facebook,Twitter) and FADER (Facebook, Twitter) will be dropping hints throughout the summer to help prepare fans for anything.