Santigold releases the video for “The Keepers” (Featuring GZA)

Santigold releases a new video entitled “The Keepers.” The Philadelphia based artist creates a video based on the Mad Men theme featuring the Wu-tang’s GZA from her recently released sophomore album Master of My Make-Believe. 

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Santigold’s latest visual delivery features an all-blonde-haired suburban family enjoying a nice dinner, as they then are subject to an onslaught of gunfire. The eerie aesthetics also note a variety of illuminating green items throughout, as per the lyric’s suggestion, the house then ends up catching flames towards the closeout of the clip. Check it out for yourself above as Master of My Make-Believe is out now.

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Here’s the new video for Santigold‘s “The Keepers”, a dystopic take on “Mad Men”-like America in which all the food is a sickening shade of fluorescent green and Santigold sells bling in infomercials. Keep your eyes peeled for a cameo from GZA in the clip, which was directed by Santi White herself.

Read More on Hypebeast

Santigold’s recent sophomore album Master of My Make-Believe contained a track titled The Keepers, for which the artist has just unveiled the official music video. For this latest single, the depiction of a utopian vision of the suburban family is constant throughout; a sinister impression is given with the lighting and overly cheerful characters as dinner turns to a crime scene.

Read more on Hypetrak

Santigold’s latest visual delivery features an all-blonde-haired suburban family enjoying a nice dinner, as they then are subject to an onslaught of gunfire. The eerie aesthetics also note a variety of illuminating green items throughout, as per the lyric’s suggestion, the house then ends up catching flames towards the closeout of the clip. Check it out for yourself above as Master of My Make-Believe is out now.