The 60 second brand film shows the assembled cast coming together to celebrate the creativity, innovation and beauty of the new Autumn Winter 2012 collection. The experience continues online with an immersive digital experience that allows the viewer to move back and forth through the event and learn more about each character.
AllSaints has recruited the most exciting talent from all walks of creativity to front the new campaign which will be released in cinemas (UK specific), in-store, social and online media.
The cast includes:
• Tomo Campbell – fine art painter
• Marques Toliver – violinist
• Alpines- musical duo
• Phoebe Colling James- artist and photographer
• Tony Ward- entertainer and model
• Vita Kan- ballerina and model
• Sophie Dickens- singer and model
• Greta Bellamacina- poet
• Stuart Hammond- writer and editor at Dazed and Confused Magazine
• Laura Gosh-film maker
The AllSaints 2012 Fall/Winter collection is available now at their website.