Ironically, BWGH — also known as Brooklyn We Go Hard — is not a Brooklyn-based label at all but the joint efforts of two Parisien friends. Fusing interests in fashion and photography, the pair started out hawking T-shirts bearing prints of photos taken in Brooklyn. The label has since expanded to include full collections of playful takes on classics — tees, shirts, sweaters and pants often inspired by their photographs and filtered through a chic Parisien aesthetic. For Fall 2012, BWGH has maintained the core of its clothing collections — original graphic T-shirts — as well as ‘Brooklyn Parle Francais’ crewneck sweaters with corduroy elbow patches and ethnic-inspired pocket tees. A selection of their new releases are available now at our online store.