http://uristocrat.com/2014/03/babylon-cartel-lookbook-video-mach-2-collection/webpage2lookbookmach2-2/ releases the lookbook for the designer labels Fall/Winter 2012 Demi-Measure collection. The Formalwear line enlists acclaimed photographer Paul Wetherell to take the shots and showcases the sharp lines and clean silhouettes of all the upcoming items. Shot in the brand’s signature monochromatic style, the Demi-Measure collection consists of a selection of suits and shirts that are measured to the specifications of each client. Available at select locations, the production process for each garment consists of two initial fittings followed by a five to eight week period during which each garment is tailor-made for a pin-perfect fit. Prices start at €510 EUR (approximately $666 USD) for a shirt and €2,700 EUR for a suit (approximately $3,528 USD).
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