Kanye West Explains ‘Cruel Summer’

Kanye West releases this video to discuss the release of the Cruel Summer album.  Here, West speaks on the general idea behind it, the process that went into creating it, the importance he and his team placed on every aspect of it, and how he hopes the music is ingested in listeners’ daily lives.

“We’re making music to create to; music to be creative to; music that you listen to on your way to work so that you can deal with your boss; music that you listen to ’cause you’re the boss, so you can deal with your employees,” he says.

Purchase your copy of Cruel Summer on iTunes now.