Norse Projects 2012 Fall/Winter Video Lookbook

Norse Projects releases a new video lookbook for its 2012 Fall/Winter lookbook. The video is directed by Meeto Grevson, is modeled by Sarah Roenholt and is set to tunes from Frederik Halberg with camerawork from Jakob Moller and production by Line Westi. The video pays a homage to the beautiful Scandinavian countryside on an expanse of formerly military-owned land outside the bustle of the Danish capital and spotlights the latest menswear and sportswear-inspired designs from the label. Featuring everything from button-downs, tees and functional outerwear to denim and chinos, Norse Projects’ Fall/Winter 2012 collection is now available online and in select storefronts.

Friend of the house and director Meeto Grevsen created his take on a video lookbook for us featuring a range of Norse Projects AW12 styles. With music from Frederik Halberg and modelled by the super-cute Sarah Roenholt, this is filmed on a large expanse of unused ex-military land situated around 25 minutes bike ride from Copenhagen city centre called Amagerfælled.

Directed by Meeto Worre Kronborg Grevsen – wemakecolors.com
Camera: Jakob Møller
Production : Line Westi
Model: Sarah Roenholt
Music by: Frederik Hallberg

norsestore.com

Norse Projects AW12 Video Look book from Norse Store on Vimeo.