Levi’s Launches Its Made-To-Order Project in New York City

Levi’s takes a page from Bespoke taylors and by creating a personal made to order store for its denim. The label’s Made-to-Order Project has officially debuted at the Levi’s Meatpacking Store in New York City, where customers will be able to build a pair of bespoke jeans from scratch. Using the classic 501 style as a base, custom options include materials, fit and a slew of design details like thread color and grommet type, and patterns will be kept on file for future use. The material offerings encompass 6 raw selvedge fabrics and washes and 8 sundries choices, ensuring that the everyday garment will indeed be one you’ll want to wear every day. Prices start at $450 to $750 and the jeans will take approximately 2 weeks from fitting to completion.

Photography/Source: John Ong/Hypebeast