Nice Kicks takes a look at the best commercial commercial characters and it feature’s a few from the Jordan Brand. This season’s Air Jordan 9 lineup is loaded with colorways inspired by 1994’s Johnny Kilroy ad campaign. While it’s easy to forget (trust us, we have) that all the makeups from the Kilroy pack do indeed derive from MJ’s retirement era TV spots, it’s also worth taking a look back at other ads with noteworthy characters. In this commercial spotlight, check out the best alter egos and characters from sneaker ads. Share your favorites with us in the comment section.
Comic relief for serious sneakers? It was a match made in marketing heaven for Nike and Michael Jordan. Spike Lee’s Mars Blackmon character made the monunmental move from the big screen to the small screen, debuting in the Air Jordan 3 ads and plugging many models afterwards. The success spurred imitation and imagination for a series of sneakers to follow.
Bugs Bunny x MJ was a hit. Maybe it was the groundwork to secure the Space Jam script or perhaps it was a move to engage a younger audience in the Air Jordan scene. Either way, the Looney Tunes cameos coincided with some strong signatures and retro nostalgia that people still get excited about.
From Steve Martin to Chris Mullin, the Air Jordan 9 ad campaign was full of cameos. At the end of the day though, it was Michael Jordan’s alter egos that stole the show and Johnny Kilroy that was most memorable. You can catch flashes of the other players that inspired the rest of the Kilroy Pack colorways in this clip.
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