UNDRCRWN Unveils “Gotta Be Barack” Tee

In 2008 UNDRCRWN launched one of the most influential streetwear designs for Obama‘s inaugural year and campaign efforts. By taking influences from sports, pop culture and the brand’s signature caricature styling- the design was seen all over the world.
Four years later, UNDRCRWN continues to spread the message on the importance of voting with the “Gotta Be Barack Tee”– not only honoring the president’s re-election efforts, but also reinforcing the message that we have the power to create change this November.


The “Gotta Be Barack” T-shirt is now available for purchase at

UNDRCRWN’s webshop and select UNDRCRWN retailers.