As the latest development in adidas Originals‘s lifestyle initiatives, the sportswear label will be unveiling an all-new adicolor campaign featuring rapper 2 Chainz for Fall/Winter 2012. A colorful individual in his own right, the G.O.O.D. Music affiliate will appear in fifteen and thirty second spots, expounding on his on and off-court game while his new single “I’m Different” provides the clips’ soundtrack. On the retail front, the campaign will include an exclusive Champs Sports collection showcasing a wide array of color options across the footwear and apparel categories, based on the original adicolor concept from 1983. An interactive digital game — in addition to these media and product components — will be also released on the Champs Sports Facebook page. The entire Kamp Grizzly-produced campaign is set to air on national television and digital media from November 21 to December 23. In the meantime, watch the Fall/Winter 2012 adicolor campaign above and be sure to check out the entire collection at Champs Sports.