Given Wale Adeyemi’s impressive 18-year career history working for the likes of The Beckhams and as New Era’s Creative Director, it comes as no surprise that the designer’s latest endeavor is as fitting as his tenure at the seam. Recently opened at 58 Hanbury Street, Adeyemi’s namesake what does viagra look like drugstore label unveils his completed inaugural flagship brick & mortar shop. The space — managed by B-Side’s Creative Art Director Angelo Carnielo — represents an amalgam of the various influences that have played a role in the label’s designs over the years as well as the elements that the collective is looking towards for the future. Continually influenced by everything from hip-hop, American culture, sports and British tailoring, the new store which resides near Brick Lane is located within the heart of the same culture that birthed much of its aesthetic.
B-Side by Wale London
58 Hanbury St.
London E1 5JL
Photography: Ravi Sidhu/Hypebeast