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“PUT your hands up, let’s go!” barked the gangly young man in the red varsity jacket, his sneakers planted atop a bike rack on Lafayette Street in SoHo, as he produced a wad of crumpled bills from his slumping jeans.
A crowd of hundreds of street kids flashing a dandy streak in their camo and their leopard print had been assembling like a slow-motion flash mob since the night before — ever since word trickled out that the 2012 spring-summer collection for Supreme, the cultish street-wear brand, was about to drop. In certain urban circles, a new Supreme line qualifies as an event, on par with a new iPhone. Fans camp out on folding chairs and sleeping bags.
The die-hards, however, can get restless, so to break the tension, the young man, adopting the role of hip-hop hype man, decided to “make it rain” — to use a strip-club parlance. As ASAP Rocky’s rap anthem “Peso” thumped from a car parked nearby, he sent bills fluttering over the whooping crowd before tumbling into a triumphant crowd surf.