LRG 2012 Holiday Lookbook featuring Gucci Mane

LRG presents the lookbook for its Holiday 2012 collection, featuring the great Gucci Mane. The collection is titled “High End Lowlifes,” and features self-described swindlers living the luxurious lifestyle of the rags-to-riches dream as the likes of Gucci, graffiti artist POSE, snowboarder Chris Grenier and skateboarders Felipe Gustavo and Chico Brenes highlight Lifted Research Group’s latest collection of denim, hoodies, pullovers, sweaters, button-downs, graphic tees, outerwear, caps and more. LRG’s Holiday 2012 collection is now available online and in-store at select stockists. Watch the video below:

The best things in life are free to those who steal them. High End Lowlifes enjoy the finer things in life because they’ve faced endless hurdles. Their individuality comes from a desire to leave their mark despite consequences. An elevated lifestyle starts small and quickly grows for those willing to endure the elements.

LRG Presents: Holiday 2012 from LRG on Vimeo.